We help to build your business with on-point brand strategy +
digital-first marketing.
For an entrepreneur, an engineer, a scientist — building a great product or service is not enough. There have been plenty of startups with terrific products that didn't make it. Often they failed to take off because brand strategy and marketing were an afterthought, not part from the beginning.
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At Penati and Partners, we believe that it's never too early to think about your brand. It's the foundation of any successful business. But it can be overwhelming with all the options out there; our job is to help you distill what's essential and guide you through the maze of branding, marketing, and communications to come out a winner.
WE HELP SOLVE WHAT'S ON YOUR MIND
“Branding, marketing, PR... Where and when should we start?”
“We don't know how to articulate our story in a compelling way.”
“Does our brand reflect who we are and why we exist?”
“We want our brand to be different from everything else!”
“We think we know WHO our audiences are… do we?”
“We wish our positioning would be easier to explain.”
“We need to integrate digital and a data-driven approach in everything we do.”​​
“We want to launch in the U.S. market, but we don't have local relationships nor the experience.”​​
“Is this the right time to get an agency on board? Or should we hire someone internally?”
WHAT WE DO FOR STARTUPS
BRAND STRATEGY
VISION
PURPOSE
CORE VALUES
NARRATIVE
BRAND IDENTITY
VISUAL IDENTITY
TONE OF VOICE
PERSONALITY
BRAND GUIDELINES
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LANDING PAGES AND WEBSITES
MARKETING STRATEGY
GOALS / KPIs / TIMELINE
CUSTOMER PROFILES
AND SEGMENTS
CUSTOMER JOURNEY MAPPING
POSITIONING
MESSAGING BY AUDIENCE
IntegrateD
DIGITAL-First
ROADMAP
CALENDAR
TACTICS BY CHANNEL
AGILE MARKETING PROCESS TO OPTIMIZE EXECUTION
DASHBOARD
SUCCESS STORIES
We designed a brand strategy for a blockchain startup that uses cryptography to enable developers to create web experiences that are entirely private and totally personal.
