WE CRAFT YOUR STORY, SO YOU CAN FOCUS ON MAKING THE WORLD A BETTER PLACE.

If you're a startup founder or a nonprofit executive director, we can help hone your story and make the best use of your branding, marketing and comms investments. For good.

WE HELP SOLVE WHAT'S ON YOUR MIND

"Branding, marketing, PR... Where should we start?"

"We're misunderstood. We need a new story, a new narrative."

"Our brand and website do not represent who we are and why we exist."

"We need a senior comms and marketing leader but can't afford one."

"We want to launch in the U.S. market, but we don't have local relationships or experience."​​

"Is this the right time to get an agency on board? Or should we hire someone internally?"

LET'S TALK TO SEE IF WE ARE RIGHT FOR YOU.

WHAT WE DO

 

BRAND STRATEGY

NARRATIVE

 

VISION


PURPOSE
 

CORE VALUES

POSITIONING

BRAND IDENTITY

VISUAL IDENTITY


TONE OF VOICE

 

PERSONALITY

 

BRAND GUIDELINES

MKTG & COMMS STRATEGY

GOALS / KPIs / TIMELINE
 

AUDIENCE PROFILES

 

MESSAGING

INTEGRATED STRATEGY

INTEGRATED
EXECUTION

LANDING PAGES AND WEBSITES

 

TACTICS BY CHANNEL


PR AND DIGITAL MKTG ORCHESTRATION 


DASHBOARD

HOW WE DO IT

 

BY PROJECT

We act as consultants to tackle a detailed project within a specific timeframe.

 

Clear deliverables and timeline.

 

 

Typical Engagement Length:

1-3 months 

AS A FRACTIONAL CCMO

We assign a senior Chief Communications and Marketing Officer embedded in your team part-time.

Develops and orchestrates your marketing and comms campaigns.

Typical Engagement Length:

6-18 months

AS AN ADVISOR

We act as your trusted advisor, asking the tough questions no one else would.

 

Provides a strategic sounding board as needed, when needed.

 

Typical Engagement:

By hour

WHY WE DO IT

 
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In 2019, I founded Penati and Partners to bring the power of storytelling to organizations committed to making the world a better place. Time is running out, and we need to act. Now.

Luca Penati, Founder

Want to learn more about Luca?
Check out his Linkedin profile.

 

ABOUT PENATI AND PARTNERS

For the past 30+ years, we have helped shape and build companies and nonprofit organizations of all sizes, from a blockchain startup to Apple. 

Our model is hyper-efficient and straightforward: an agile, swift, accessible network of talented senior professionals with years of experience at top branding, marketing, and PR agencies, without the typical agency overhead or bureaucracy. We can help you move through your challenges effectively, creating a lasting impact.

Ready to take your story to the next level? Contact us today.
 

WHAT CLIENTS SAY

 
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Marco Marinucci

Founder and CEO,

Mind The Bridge

Luca is a gifted advisor, and coached our entrepreneurs to think about their company narrative as an intrinsic part of their business strategy, and not as an afterthought.

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Dr. Samantha Dewalt

Managing Director, Lehigh@NasdaqCenter

Luca is a strategic partner who helped to bring our thought leadership platform to life in an innovative way. He was on top of everything the whole way through and was always there when I needed him. 

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Alex Pruden

Chief Strategy Officer

Aleo Systems Inc.

Luca is the Navy SEAL of Marketing. For Aleo, he built a brand strategy that will last for years.

READY TO BRING YOUR ORGANIZATION ON A NEW JOURNEY? LET'S TALK!