I KNOW HOW IT FEELS TO NEVER HAVE ENOUGH TIME.
As a CEO, principal, or general manager of an agency, you’re putting out fires all day, every day.
And those critical strategic projects you have in mind are constantly getting pushed to next month, or next quarter. I get it, because I’ve been there.
I HELP TACKLE WHAT KEEPS YOU UP AT NIGHT
“Our business is stagnant; we aren’t growing as we should?”
“We need to plan for next year, but we don’t have time to think about it.”
“We need to expand into new geographies, but I don’t have a ton of experience working outside the U.S.”
“We need to do a better job of developing our integrated approach.”
“I have a new offering in mind, but I don’t have time to develop it.”
“We need a more proactive and strategic business development program.”
“I wish I could bounce ideas off someone who has been in my shoes but brings a fresh, outside perspective.”
“The new leaders we’ve just promoted need some guidance in their new roles.”
“We made a bunch of acquisitions, now we need some help to integrate them.”
SERVICES FOR AGENCIES
BUSINESS
ANNUAL PLANNING
BUSINESS DEVELOPMENT PROCESS/TOOLS
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DEI STRATEGY
INTERNATIONAL EXPANSION/M&A
NEW MARKET ENTRY STRATEGY
NEW OFFERING DESIGN
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ORGANIZATIONAL DESIGN
PAID/EARNED/SHARED/OWNED INTEGRATION
PEOPLE
ADVISOR TO CEO, GM, MANAGING DIRECTOR, PRINCIPAL
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1:1 COACHING FOR NEWLY PROMOTED LEADERS
EVENT AND WORKSHOP DESIGN AND FACILITATION
TALENT ASSESSMENT AND DEVELOPMENT
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NEED HELP SOLVING SOME OF YOUR PROBLEMS? LET'S TALK!
For more than 30+ years, I've worked for the best agencies in the industry : Edelman, Ogilvy, and Weber Shandwick (in alphabetical order).
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I had the fortune to experience everything, from being an account executive in a small local agency in Milan to being the President of the US West Coast for one of the largest global agencies, leading a team of 200 people.
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I have led clients, teams, P&Ls, practices, new business, talent growth, and everything you can imagine when you work at agencies for three decades on different continents. Every day there was something new to learn. Something exciting to absorb.
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I know what it means to run an agency and deal with all sorts of challenges: from client and talent retention to business development, culture transformation, new initiatives, and often feeling hopeless, even lonely. I know because I have been there.
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That's what I can do for you. Be your unbiased advisor, your partner, and a sounding board. Whenever you need someone to share an idea and get candid feedback or need someone to drive a strategic initiative because you don't have the time or the space.
Let's talk to see if I can help you.
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Luca Penati
SUCCESS STORIES
I helped a presentation design, training and storytelling agency with positioning and strategy for the launch into a new market.